What Bordo is saying (and what I’m unsubtly trying to make sure you grasp) is that attractiveness is a MYTH supported by the very real. Advertising has changed leaps and bounds from where it first started. advertisements use to be just that, advertisements, where the seller or. In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in.

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But the fact is that if we’ve entered a brave, new world of male bodies it is largely because of a more “material” kind of epiphany –a dawning recognition among advertisers of the buying power of bodj men.

For other reviewers, the naked male, far from seeming “merely undressed,” was unnervingly sexual. He also knew that gay sex wouldn’t sell to bord men. Gay theorist Ron Long, describing gay sexual aesthetics –lean, taut, sinuous muscles rather than Schwarzenegger bulk– points to a “dynamic tension” that the incredible hulks lack. Who’s gonna look away first?

Act like a rock even when you feel shaky.

This mentality became a new type of fashion lucky us. In many Latin cultures, it’s not a disgrace to sleep with other men, so long as one is activo or machista — the penetrator rather than the penetratee.

Susan Bordo: Beauty (Re)discovers The Male Body by jess m on Prezi

The most overweight one among them temporarily pulls out of the show. I had to laugh out loud at a New York Times Magazine “Style” column entitled “Overexposure,” which complained of the “contagion” of nudity spreading through celebrity culture. When is a nude not a nude? Bordo writes that companies like Calvin Klein, Versace and Gucci have been doing this since the nineties: Who can stare the other man down?


Essay on Susan Bordo’s Beauty(Re)Discovers the Male Body Essay

Women may dread being surveyed harshly –being seen as too old, too fat, too flat-chested– but men are not supposed to enjoyed being surveyed period. This site uses cookies.

New York Times critic Gene Thompson wrote that “there is something disconcerting about the sight of a man’s naked body being presented as a sexual object”; he went on to describe the world of homoerotic photography as one “closed to most of us, fortunately.

To be a pasivoon the other hand, is to be socially stigmatized. See separate page dedicated to Calvin Klein ads. Whose gaze will be triumphant? They run, they wrap their bellies in plastic, they do jumping jacks, they get artificial tans. Hi webmaster do you need unlimited articles for your page? The men at the Flamingo had less to do about sex for him than the notion of portraying men as gods. Leave your email and we will send you an example after 24 hours On the upside though there is a lot more multi-sexuality advertising today then there ever has been, so we are improving.

Despite their bisexual appeal, the cultural genealogy of the ads I’ve been discussing and others like them is to be traced largely through gay male aesthetics, rather than a sudden blossoming of appreciation for the fact that women might enjoy looking at sexy, well-hung young men who don’t appear to be about rediacovers rape them.

When it is male. Yet even they have been sheltered by they guyhood, as they learn while putting the show together. How do male resiscovers in the ads speak to us nowadays? Email required Address never made public. Goldberg was dead wrong about something else too.

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Only gay culture unashamedly sexualized the lean, fit body that virtually everyone, gay and straight, now aspires to. If Bordo bodro written page after page about the subtle and sometimes not-so-subtle homosexual subtexts in advertising, the reader would have been bored out of their mind.


A woman, however, can show her legs and cleavage whenever she wants, because borddo is acceptable for women to be stared at—besides, they like it when men gawk at them. Fill in your details below or click an icon to log in: His eyes seek out the imagined viewer, soberly but flirtatiously.

Beauty (Re)discovers the Male Body | Wicker Coffee Cup

This ad, featuring a man offering himself up seductively, invitingly to the observer, promises “escape. Mainstream responses to several important exhibits which opened in the seventies –featuring the groundbreaking early works of Wilhelm von Gloeden, George Dureau, and George Platt Lynes as well as then-contemporary artists such as Robert Mapplethorpe, Peter Hujar, and Arthur Tress– would today probably embarrass the critics who wrote about them when they opened.

When Bordo wrote her essay, a well-dressed man would be considered homosexual. The face-off is not the only available posture for male bodies in ads today. Rediscovwrs rocks present themselves as powerful, armored and emotionally impenetrable. His body isn’t a stand-in phallus; rather he has a penis –the real thing, not a symbol, and a fairly breathtaking one, clearly outlined through the soft jersey fabric of the briefs.

The vision of shirtless young men with hardened torsos, all in blue jeans, top button opened, a whisper of hair from the belly button disappearing malee the denim pants, would inspire and inform the next ten years of Calvin Klein’s print and television advertisements.