Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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While many of Rapaille’s insights seem spot on, a few seem to be a bit of a stretch. Rapaille displays a particular knack at getting to the core values of various cultures American, French, German, English, etc. Books by Clotaire Rapaille. He also outlines an interesting method for how he uncovers the codes, focusing on codf principles.

The Culture Code, by Clotaire Rapaille | DiversityMine

To see what your friends thought of this book, please sign up. Why do we reject the notion of perfection? Your success demonstrates that God loves you. Hardcover arpaille, pages. That things have different meanings in different cultures is self-evident. The subject of imprinting also formed the foundation of the lectures I gave during this time. I saw the high reviews, but I was sure I culturd be bored and struggle to finish it. Beyond these widely recognized generalities, Rapaille presents a variety of more specific cultural traits, often linked with consumer products, and that’s where his conclusions are more surprising and controversial.

These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.

Nevermind that the French language was invented before knowledge of the moon’s reflective propert Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don’t need. Chapter Ten looks at how other cultures see the U.

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And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. This intriguing book by Clotaire Rapaille posits an interesting premise; that very often we prefer or purchase things for reasons not apparent to our rational minds.

This book was on the recommended reading list for my Eating Psychology training course, as it looks at the culture on food, movement and fat. In light of this, I’m gonna say he doesn’t need to shoulder the burden of proof any further. They slept under the table and as I later learned even seduced one another under the table.

Their first imprint of coffee was a very positive one, one they would carry throughout their lives.

The Culture Code by Clotaire Rapaille | : Books

About The Culture Cove Why are people around the world so very different? But more important than money or the dry, conceptual intelligence is the insight and wisdom that can come from these observations. People stood at the table to offer toasts. The author claims that subconscious links created socially” and nationally dictate the meanings of various things.

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I found it fast read and full of interesting information about culture codes that have been discovered by Rapaille over time. Highly recommended for people interested in learning fundamentals of marketing from a more antrolopological point of view.

Get to Know Us. Why are people around the world so very different? We likewise expect products chlture services and everything else to gradually keep getting better, which is why we embrace the new and are quick to discard the old, are busybodies, are willing to take risks, are impatient, and aren’t especially intellectual or reflective.

Rapaille took the challenge. Beauty is our hope for redemption, although we can’t explain how thanks, romanticism. To ask other readers questions about The Culture Codeplease sign up. This set me on the course of my life”s work. He is already, that’s the joke Instead, he publishes this book and lets us use his discoveries as a lens through which to view ourselves and the world around us.


In the rpaaille and first chapter Rapaille lays out his core thesis and theory, such as it is Chapter One – though he adds significant further elements in later chapters, particularly the concept of culturd in Chapter 9 and the primacy of the “reptilian” in Chapter 4 – and a summary of his research method on which t This is a fascinating book and a cylture easy read.

Dec 03, Saellys rated it liked it Shelves: They needed to give the coxe meaning in this culture. Thing is, whether or not it is replicable in a lab, the dude has used it to make a fortune for himself and hundreds of huge companies.

Amazon Second Chance Pass it on, trade it rapaillle, give it a second life. I liked the “3rd hour focus group stories for getting at the deep emotional impact of events. View all 5 comments.

We’re not obsessive perfectionists, but we demand that things generally work and get the job done. Clotaire Rapaille No preview available – Why is fat a solution rather than a problem? When Rapaille started his work more than thirty years ago, it was groundbreaking, and his personal stories present a wealth of lively cultural diversity: There was some hesitation among members of every group, but I convinced them I wasn”t entirely out of my mind.

The Culture Code

As I was reading it I thought it could be a good book to start a conversation in an American Culture or Intro Sociology course. The author told us there would be several ah-ha moments in the book and he wasn’t kidding. For example, he boldly states “Americans work longer hours than the people of culutre other culture”