The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. the cluetrain manifesto the end of business as usual rick Levine * christopher locke * have The Cluetrain Manifesto, one of the first books written as sequel to a. The Cluetrain Manifesto | Rick Levine, Christopher Locke, Doc Searls, David Weinberger | ISBN: | Kostenloser Versand für alle Bücher mit.

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We know they’re coming down. Your tired notions of “the market” make our eyes glaze over. When I asked him about the micro-blogging service, he said that its character limit may be the key to forcing companies to shed their inauthentic voices:.

Live the values you want the Internet to promote. Hatred didn’t call the Net into being, but it’s holding the Net — and us — back. We want to talk to you. All trolls, out of the pool! The “network effect” is that thing where lots of people use something because lots of people use it.

As a direct result, markets are getting smarter—and getting smarter faster than most companies. Most are protecting less against competitors than against their own market and workforce. And then we need to honor the sound we make when any of us bravely pulls away from them.

The Cluetrain Manifesto

You’re too busy “doing business” to answer our email? If we want our government to back off, the deal has to be that if — when — the next attack comes, we can’t complain that they should have surveilled us harder. Intranets naturally tend to route around boredom. Both pull us together.


It’s going to cause real pain to tear those walls down. Wherever the conversation is happening, no one owes you a response, no matter how manifesr your argument or how winning your smile.

In the wrong context, everyone’s an a-hole. As a direct result, markets are getting smarter, Companies must ask themselves where their corporate cultures mankfest. Web pages are about connecting. That is, as long as it’s not the only thing on your mind.

Ads that sound human but come from your marketing department’s irritable bowels, stain the fabric of the Web.

In its central thesis that “markets are conversations”, the work asserts that the Internet is unlike conventional media used in mass marketing as it enables conversations amongst consumers and between consumers and companies, which are claimed to transform traditional business practices. Your own “downsizing initiatives” taught us to ask the question: Oh gosh, sorry, gee, we’ll come back later. Companies are deeply afraid of their markets. Anything you don’t understand you can find an explanation for.

About Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web.

They’re pretty cool online. More fully exploring the impact of the intranet within organizations, theses forty-one through fifty-two elaborate on the subversion of hierarchy initially listed as thesis seven. That would get your name around better than your entire million dollar web site. If you don’t impress us, your investors are going to take a bath. The business that makes an object of desire is now the worst source of information about it.


Raymond Open Source Initiative and many more There has not been a tool with such a general purpose since language. Companies that have no part in this world, also have no future.

A powerful global conversation has begun.

Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Join us at cluetrain twitter.

Doc Searls

Simon Owens is a former newspaper journalist and an associate editor for MediaShift. In the Kingdom of Apps, we are users, not makers.

Stuff we’d be willing to pay for. From us and from what we have built on it does the Internet derive all its value. Companies need to listen carefully to both.

Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. If they blow it, it could be their last chance. We have a culture that defaults to sharing manifes laws that default to copyright.

We add a joke.