William Gordon, Hamish Pringle, ” Zarządzanie marką. Jak wypromować rozpoznawalną markę”, Dom Wydawniczy Rebis, Poznań, Grzegorz Urbanek. Textbooks. ” W. Olins, O Marce, Instytut Marki Polskiej, Warszawa Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries. Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries, 22 niezmienne prawa zarządzania marką, Wyd. Prószyński i S-ka.

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The obtained results support most of the hypotheses, concluding that there is a statistically significant relationship between brand strength and company performance, although the strength of these relationships differs depending on the type of performance indicator.

Simple, Weighted, Exponential and two different strategies based on prices of 5- sessions andsessions. This is especially true for investments in BiH because the statistics have confirmed that Serbia is a serious competitor in attracting foreign investments because of the madka available on urbandk market. The measurement of credit risk is indispensable during the whole process of crediting, hence also while the credit contract is valid.

Data were collected every year in the same Internet pharmacies.

Therefore the constant tendency is to minimise the level of the credit risk. Calculations presented in this paper indicate the absence of the day-of-the-week effect and the existence of monthly effect: The conclusions were based on a literature review and analysis of the applicable law, as well as empirical data on the implementation of budgets. So far, the EU enlargement has confirmed that a threat to neighboring countries by the countries joining the EU, is also an opportunity for the neighboring country, as demonstrated in the example of Bosnia and Herzegovina.


This paper presents the essence of perception of the current financial standing of local government units in Poland in the period of However, empirical studies which confirm this view are relatively few. More justify is probably technical analysis.

Marketing – Przedmioty – Uniwersytet Jagielloński w Krakowie

Three methods of estimation are discussed: These are closing prices of shares quoted at Warsaw Stock Exchange. The tool of analysis was a VAR model.

The paper presents cost-effectiveness analysis of purchase of property outside the city compared to land in the city center, taking into account additional costs e. One of the main factors associated with suburbanization is lower price of land comparing to maria city.

The factors determining behaviours of the respondents include, first of all, flavour values and quality of sushi as well as appearance and service aesthetics.

In the second part of the article real financial time series are used to examine properties of estimates received using abovementioned methods. Apart from its academic aspects, this paper contributes to business practice development since it demonstrates the legitimacy of marketing investments in brand development.

The article presents the issues connected with the floored options: The value of the Hurst exponent, the length of cycle, the generalized fractal dimension and the minimal number of variables, fully characterizing the given dynamical system have been estimated. Analysis of studies have shown that a big problem for BiH is the fact that BiH achieves deficit with almost every country that is her trading partner.


In addition to making an exhaustive analysis of this amendment, an attempt is made to assess it for the sake of the market share of recipients of insurance services requiring special protection consumers and intermediaries insurance brokers.

Quoted companies are of the public interest. An aim of this study was to examine the dynamics of changes in the amount and type of astaxanthin dietary supplements available in the Polish pharmacy market in the years However, a very important thing after the Croatian entrance into the EU is that a primary role has our legislative and executive authorities. Despite an increase in the number of astaxanthin dietary supplements in the Polish pharmacy market, the awareness of young people of it still remains relatively low.


There are three main Averages used in the strategies: Various organizations can be seen as potentially interested in the financial conditions of insurance companies. An aim of the study was to analyse behaviours of consumers of sushi based on findings of the survey carried out in the period from June to July among Warsaw inhabitants.

Warsaw School of Economics

This study contributes to the development of grzegorx finance literature as well as value based marketing concepts. The indicators were selected and examined using the Ward method to select groups of countries similar in terms of the housing tenure status of households.

In the opinion of consumers who appeared to be mostly young people, with higher education and well evaluating financial condition of their household, the sushi components, particularly fish and seafood, contain valuable for health nutrition ingredients. The research objects were 28 countries of the European Union.

In this case, please broaden your search criteria.