Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). Gut Feelings by Gerd Gigerenzer. Essay. Joel Edenberg. I found this book to be very good. Even though the book did not contain any surprising.

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His extrapolation into the health care field and moral behavior is especially enlightening. Instead, he suggests that we hone the cognitive, emotional, and social repertoire we’ve ecolved over the millenia. Some of this stuff was obvious, even to me who is not knowledgable about cognitive science so I’d recommend this only for beginners.

I really would have like to see more carefully crafted research that lets me know if I should really trust my gut feeling over my conscious intellect. That’s why when I start thinking about my actions when driving I tend to drive poorer or lose confidence in my driving, whereas if I just drive without thinking I drive as good as always.

Gigeren With reservations, recommended. Amateur investors with moderate knowledge will beat professional fund managers by exercising their hunches.

Gut Feelings () | Max Planck Institute for Human Development

It really was more of a scientific look vs. A recommended complement to the BE literature. A gut feeling “a hunch” is a feeling that: The menu has only 1 item that they prepare very well and lots of people love it and come thief quite ggierenzer. I especially like the way Gigerenzer describes that people don’t think and feel like rational computers by giving example of the half empty half full glass.

Gigerenzer surely recognizes this, too. Jul 07, Dawn rated it liked it Shelves: The best illustration of this powerful force comes from organ donation system.

Gigerenzer argues weighing the pros and cons carefully and methodically is time consuming and almost impossible in most day to day situations so most of the time humans should just go with their gut feeling. He offers evidence for less knowledge often being more help than hindrance for predicting things guut stock markets and sports winners as well as behaviours of opponents. Social and political change, good or bad, often originates from these factors rather than from lucid reasoning.

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The Berlin Wall fell after a false rumor was seeded. I highly suggest reading these two well written and important books together. Gigerenzer even gives some examples of how it could be a good thing, like how it could increase the percentage of organ donors or help doctors better prioritize the symptoms and care of patients! The Intelligence of the Unconscious. Frederick Reif Limited preview – This book has quite a feeliings interesting anecdotes and studies that demonstrate how our subconscious mind is where most of our decisions are made, and actually does a good job most of the time with a few rules of thumb and some ignorance.

After hearing feleings book described as the “science gigerenxer Malcolm Gladwell’s Blink ,” I thought that it might be inaccessible and filled with jargon. My own life’s work has been in the feelinys of exploring gut feeling through somatic reflection with people and how that informs a healthy decision-making process.

In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors nature and nurture that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples. Perhaps there are some blind believers in Behavioural Economics, but its main proponents – from Ariely to Kahneman, and from Th If the book had been shorter, it might have gained a fourth star – not because it’s too long per gigetenzer, but because there are just too many pages on which Gigerenzer keeps gutt sniping at Behavioural Economics, which he believes denies the value of heuristics and gut feelings.

Excerpts reprinted in R. Instead, I found that Gigerenzer directs his entertaining and controversial book to the average reader.

Gut Feelings (2007)

Or if it is two people that know the trick, it becomes a tie every single game. His scientific study of intuition in decision-making is fascinating.

For example, many scientists—and average people—believe that looking at and carefully weighing twenty factors will lead to a better decision than relying on only one or two factors. The first So, if you want to save yourself the time and grrd of taking a Cognitive Science course, this book is a gigernezer good solution. May 18, Allysha Moulton rated it liked it. Based on experience over eons, shortcuts for making decisions came about.


Such methods developed with this book in mind are more likely to perform well and be simple to remember and implement. Stay in Touch Sign up. Some of this stuff was obvious, even to m This is the pop-science book behind pop-science books like “Blink”. Facing two glasses, one full of water and the other one empty and then the empty glass is half filled in with the wated from the full glass, when asked to move the half empty glass, peop;e will move the previously full of water glass.

Reading it just made me uneasy because once the more we understand about the way people make gut decisions, the more that understanding will be exploited.

He concludes the book: Oct 13, Sylvia rated it really liked it Shelves: Nov 30, Graig rated it really liked it. Experience has taught us that brands we recognize are better quality than brands we don’t. This notion can explain why companies will throw huge sum of money on commercials: I found the other book more practical – giving me lots of ideas on how to change the way I acted. However, there are situations in which they do not work as well. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors.

For example, Gigerenzer’s discussion of the recognition heuristic claims that familiarity with the name Chernobyl, and not reasoning, permits most people to estimate accurately the relative size of the city: Gut Feelings delivers the science behind Malcolm Gladwell?